International Journal of Innovative Research in Computer and Communication Engineering

ISSN Approved Journal | Impact factor: 8.771 | ESTD: 2013 | Follows UGC CARE Journal Norms and Guidelines

| Monthly, Peer-Reviewed, Refereed, Scholarly, Multidisciplinary and Open Access Journal | High Impact Factor 8.771 (Calculated by Google Scholar and Semantic Scholar | AI-Powered Research Tool | Indexing in all Major Database & Metadata, Citation Generator | Digital Object Identifier (DOI) |


papers

Enhancing Customer Segmentation in CRM: Integrating Geographic Population Insights with RFM Models

Om .B. Mistry, Utpal .B. Patel

Department of Computer Science and Engineering, Parul Institute of Technology, Parul University, Gujarat, India

Assistant Professor, Department of Computer Science and Engineering, Parul Institute of Technology, Parul University, Gujarat, India

DOI: 10.15680/IJIRCCE.2025.1303088

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