International Journal of Innovative Research in Computer and Communication Engineering
ISSN Approved Journal | Impact factor: 8.771 | ESTD: 2013 | Follows UGC CARE Journal Norms and Guidelines
| Monthly, Peer-Reviewed, Refereed, Scholarly, Multidisciplinary and Open Access Journal | High Impact Factor 8.771 (Calculated by Google Scholar and Semantic Scholar | AI-Powered Research Tool | Indexing in all Major Database & Metadata, Citation Generator | Digital Object Identifier (DOI) |
| TITLE | The Impact of Search Engine Optimization on Online Adverting Market |
|---|---|
| ABSTRACT | Search Engine Optimization (SEO) is an Internet marketing strategy and a widely used process for improving the volume and quality of customer traffic to a company website through search engines. This research aims to explore the importance and benefits of SEO in E-marketing as well as to examine the impact of SEO on online advertisement. A questionnaire was distributed personally on 121 companies utilizing E-marketing in india. Out of 121, only 102 companies completed and returned the questionnaire, which give 72% response rate. Factor Analysis provided four dimensions which were used later in Multiple Regression. Those factors were named as; SEO strategies, SEO competitiveness, SEO experience and SEO techniques. Results show that SEO strategies were not significant, while the remaining three dimensions were all significant. |
| AUTHOR | KULVINDER KAUR, DR. BHARAT SINGH DEORA Research Scholar, JRN Rajasthan Vidyapeeth University, Udaipur, Rajasthan, India Senior Assistant Professor, JRN Rajasthan Vidyapeeth University, Udaipur, Rajasthan, India |
| VOLUME | 121 |
| DOI | DOI: 10.15680/IJIRCCE.2021.0907244 |
| pdf/244_The Impact of Search Engine Optimization on Online Adverting Market.pdf | |
| KEYWORDS | |
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